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Increase traffic to your website by improving your ranking in the search engines.
ConstantContact
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WordTracker
Research and target unfulfilled search engine requests.

Website Review Checklist

It's very important to have a period review of your site by "outsiders." This could be other professionals, power users, neophytes, broadband users, dialup users - the more people you can get to do the review, and the more diverse the group, the more useful your feedback will be.

Below I have generated a sample checklist you could use to give your reviewers an idea what to look for. Feel free to reproduce this list for your reviewers, but please do not post it to your website without asking me first.

Navigation: Logo in top left & links to homepage  
Navigation: Search feature available?  
Navigation: Site map available?  
Navigation: Other  
Technical: Broken Links?  
Technical: Readability  
Technical: Page Load Times ok?  
Technical: Other  
Professionalism: Color selection & consistency  
Professionalism: Font selection & consistency  
Professionalism: Graphics & use of Graphics  
Professionalism: Grammar, Spelling  
Professionalism: Pages flow left to right, top to bottom  
Professionalism: Other  
Content: Contact Information  
Content: Appropriate for Audience  
Content: Completeness  
Content: "Comfortable" to read  
Content: Other  
Purpose: Clearly stated on homepage.  
Purpose: Easy for visitors to accomplish stated purpose  
Purpose: Does site motivate visitors to fulfill stated purpose?  
Purpose: Other