WebPosition
Increase traffic to your website by improving your ranking in the search engines.
ConstantContact
Build and manage a customer email list, and generate e-Newsletters or promotional programs.
WordTracker
Research and target unfulfilled search engine requests.

Website Development & Management Plan
If you are looking for our programming section, go here.

We encourage the development of a plan for all websites. It is our belief that a website without a plan is a website doomed to fail. Some steps for developing a website plan are:

  • Define the goals of the website. Generally, these should align well with the goals of the brick and mortor business.
  • Define any website features. From E-Commerce to Bulletin Boards, it is good to know what features you are looking for before selecting a host provider.
  • Perform a market analysis report. Who on the web is already doing what you intend to do, how well are they doing it, and what resources will be required to compete?
  • Determine who will develop, deploy, and administer your website.
  • Determine where and how your website will be deployed.
  • Develop a marketing strategy, or upgrade your existing marketing strategy to include e-marketing.
  • Set data-based decision points for success. For example: "If the website isn't generating 10 orders for wigits/day by the end of 120 days, re-evaluate marketing plan."

Websites are not smart bombs - "fire and forget" doesn't work here. Developing a plan for your website and actively administering it based on the business' goals is the best way to set your site apart from the masses.

If you would like us to assist you with your website development and management plan, please contact us. Because every business has different needs, we cannot effectively provide a "one size fits all" solution. However, we will gladly provide you with an estimate and an outline of the work to be performed.